Global Custom Solutions | Software development | Out Sourcing

ECC,SRM,CRM, Netweaver

Application Development

Web Development
Search Engine Optimization
Pay Per Click Management
Web Traffic Analytics
Link Building
Pay Per Click Management
Keyword Research
Many search engine marketers and ad agencies offer keyword research services. Keyword research and analysis aren't as simple as using the tools available at Overture and Google. Web site owners must go beyond these tools and look at the big picture. Keyword analysis can be performed on three levels:
	Keyword research tools
	Web analytics software
Site search engines
Data-mining all three levels provides site owners with the full perspective of how target audiences find the information on their Web sites.
Keyword Research Tools
Many of you probably already use the keyword research tools available at Overture, Google, and Wordtracker. By all means, keep using these tools. They provide great data for keyword research. For long-term keyword analyses, I gather monthly data from Google, Overture, and Wordtracker. Additionally, I review related search results on Yahoo, Business.com, and Teoma. By researching all these resources, instead of just one, I can determine which specific keyword phrases are the most popular on all these Web search engines and look for a common denominator. I can also see subtle differences among the engines. Some searches are more popular on one engine than another. For many sites, creating a keyword phrase calendar is a good strategy. The construction industry tends to be more active in warmer months than colder ones. The cold and flu season is coming up in the U.S., which has implications for pharmaceutical and health-related Web sites. By creating a calendar based on keyword research over years, site owners know what pages to create for timely "natural" search engine optimisation (SEO) campaigns and what ads to create for pay-per-click (PPC) campaigns.
Web Analytics Software
I always use Web analytics software (WebTrends, HitBox, ClickTracks, Omniture, etc.) to review keyword phrases. For example, if a natural SEO campaign is successful, the Web analytics software will reflect that success in the following areas: Top referring sites Top referring URLs Top search phrases Top search keywords Top entry pages Additionally, Web analytics software can show if site visitors access the most appropriate pages or sections on the site. Web analytics software can also reveal untapped keyword phrases. On our own site, we found one of the most frequently visited pages is an article containing graphic design tips. Knowing our target audience seeks knowledge about that topic, we can create an article series on the topic that will provide additional entry points to our site for optimisation campaigns and provide additional opportunities for link development campaigns.
Site Search Engines
If you have a site search engine, helpful information to review includes: Number of words entered in the search query Average number of words entered in the search query Average number of characters entered in the search query Search terms that yield results but no clicks Search terms that yield no results One item I like to measure is search box length. Sometimes, search boxes aren't long enough. When visitors enter several keywords in the box, they can't see all the words they typed. On the flip side, some search boxes are too long. I try to determine, through focus groups and usability tests, the optimum length of the search box based on the average number of keywords and characters entered in search queries. Compare site searches that yield no results with Web search engine data. If the Web search engines indicate a keyword phrase is popular, and the site search engine shows visitors have a genuine interest in a keyword phrase, you can create new information around a topic.
Conclusion
The goal of keyword research are as follows: Discover new keyword opportunities. Fix missed keyword opportunities. Increase the number of clicks from landing pages to the site. Remember, keyword research and analysis is an ongoing process.

Global Custom Solutions . is a Wood Dale, USA based provider of ERP consulting talent for enterprise systems design, implementation, documentation, training and maintenance focusing in the area of SAP training and maintenance focusing